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Film•2026
JCB — Commercial Ad Film
Launch a premium fragrance line to a young, digital-first audience without diluting its luxury positioning.
JCBCommercial Ad Film Production3 Videos
4.2M
Views in week one
+38%
Lift in add-to-cart
-27%
Cost per view
Main Commercial
Play Film
Film
Objective
Launch a premium fragrance line to a young, digital-first audience without diluting its luxury positioning.
Challenge
A tight 12-day window from brief to first media flight, with three language versions required at launch.
Approach
A single-set macro film shot at high frame rate, cut into one hero film and eleven vertical variants for paid testing.
"They turned a packshot brief into a brand moment. The film still carries our entire campaign."
H
Head of Marketing, JCB
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