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Photography•2025
Novo Living — Season Catalogue
Photograph 240 furniture SKUs with a single consistent visual language for print and web.
Novo LivingFurniture Photography
240
SKUs delivered
6
Shoot days
-19%
Return rate drop
Gallery
Objective
Photograph 240 furniture SKUs with a single consistent visual language for print and web.
Challenge
Four material families with wildly different reflectance had to feel like one collection.
Approach
Built three modular room sets and locked one lighting recipe per family, with tethered live approval.
"The most organised shoot we have ever run. Every frame looked like the same brand."
C
Category Head, Novo Living
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