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Photography•2026
Kaya — Spring Brand Campaign
Reset a heritage label's visual identity for a younger buyer.
Kaya ApparelBrand Photography
420
Assets delivered
6
Channels served
+23%
Store footfall
Gallery
Objective
Reset a heritage label's visual identity for a younger buyer.
Challenge
One shoot had to serve retail, e-commerce, OOH and social.
Approach
A combined stills and motion day on cyclorama, with a documented visual guideline delivered alongside the library.
"They gave us a look we can actually keep using. That is rare."
B
Brand Director, Kaya Apparel
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